User Engagement

User research is practical, applied work. It takes the tools and methods of investigation common to all scientific disciplines and uses them for concrete purposes. We do user research to make products work better, guide leadership decision-making, and help teams make better decisions. The goal of user research is to devise ways to gain insights that will help solve problems. The keys to success are strong research planning, solid execution, and persuasive presentation.

A small collection of items that can fit in a pocket, including Notes notebook, pen, Leatherman tool, lighter, and walletUser Research: The Order of Things